SBY is a platform for self-expression, offering you the opportunity to design and personalize your own premium leather accessories. We believe your accessories should be as unique as you are – a reflection of your individuality. With a seamless process, SBY allows you to craft pieces tailored to your personal style, using a vibrant palette of colors, luxurious materials, and bespoke design elements.

SBY is more than a platform – it’s a customization experience in color and style. Our intuitive configurator invites you into a world of endless possibilities, where you can choose from over 50 colors and design options to create combinations that are truly your own. Whether it’s a nod to your personal style, a celebration of national pride, or a tribute to your favorite team, SBY empowers you to craft accessories that tell your story.

At SBY, every accessory reflects artistry and craftsmanship. Hand-painted in our Stockholm studio by skilled artisans, each piece is unique. With years of expertise and attention to detail, no two pieces are ever alike. From bold hues to subtle tones, every brushstroke embodies quality and creativity. Each accessory becomes more than a product – it’s a personal expression brought to life through color and design.

At SBY, materials are as important as design. We use vegetable-tanned, premium leather sourced from luxury offcuts, repurposing high-quality materials while reducing waste. Each piece is crafted to order, ensuring it’s personal and unique. By uniting sustainability, exceptional craftsmanship, and individuality, every accessory reflects thoughtful, responsible design in every detail.